SUNDAY 19 NOVEMBER 2017, 11 a.m. – 7 p.m.
Mario Testino will close his boundary pushing exhibition Undressed with a unique street art intervention
at the Helmut Newton Foundation on Sunday, 19 November 2017. After a hugely popular six month run,
the renowned photographer has invited three female street artists to ‘vandalise’ the larger
than life images in the exhibition, for a one day viewing before closure.
“Because of the huge scale of my work in this show, and the way it’s applied directly to the walls
like wallpaper – I felt like we had no choice but to experiment with vandalising before taking it down.
As soon as I saw it go up in June, I knew I wanted to have someone else deface it
and create their own layer of experience”, says Testino.
Testino’s creative agency, MARIOTESTINO+ is working closely with the Helmut Newton Foundation and Yasha Young,
Executive Creative Director of Urban Nation on curating the intervention.
Three of Young’s artists will be creatively set free on the exhibition’s three rooms beginning 11 November,
using mediums of their choice.
Berlin’s Mimi Scholz and Hera of Herakut will join Sandra Chevrier
who is flying in from Montreal specifically for the project. Each artist’s individual form of street art
will be applied directly to Testino’s work, and the entire process will be recorded
for Testino’s editorial platform, miramira.tv. All art work will be destroyed after the close of the exhibition,
reflecting the transient nature of street art.
Matthias Harder, Curator for the Helmut Newton Foundation, says:
Mario Testino has chosen an extraordinary presentation, which is unique in his oeuvre
and in the exhibition history of the Helmut Newton Foundation. It fills the rooms with bodies and emotions
in a sensational way, and has received raving feedback from the visitors as well as from the press.
Inviting those three international famed street artists to do an intervention inside Testino’s exhibition,
results into an even greater metamorphosis between photography and space – and yet combines
different creative energies of Berlin into a unique visual sensation, never experienced before”.
About the Helmut Newton Foundation
The Helmut Newton Foundation was established by Helmut Newton himself in 2003 in a former military casino
in Berlin-Charlottenburg. It is dedicated to the promotion, preservation and presentation of the photographic works
of Helmut and June Newton (a.k.a. Alice Springs).
Various aspects of Newton’s multifaceted, innovative and provocative works are presented over a series of exhibitions.
The works of other artists and photographers are also presented in dialogue with Newton’s work.
// Instagram: @helmutnewtonfoundation
About Mario Testino
Alongside his 37-year practice as a photographer, Testino has realised a body of work as a creative director,
guest editor, museum founder, art collector, collaborator and entrepreneur.
Testino’s work has been exhibited at museums around the world. // Instagram: @mariotestino
About Yasha Young
Yasha Young is the visionary founder and executive curatorial director of URBAN NATION -
Museum for Urban contemporary art Berlin. Young is deeply involved in the international contemporary
and urban contemporary art scene. She has curated and created projects and exhibitions in Tokyo, London, Berlin,
Los Angeles, New York, Rome, Paris, and Moscow.
„To curate this event and bring together urban contemporary art
and photography in an institutional setting with the intent to vandalise iconic images has been a wonderful challenge
and inspiring. It’s projects like these where four different entities from the creative world:
a photographer, three street artists, a curator and an institution came together in perfect unity despite traditional
and often preconceived notions of genre boundaries“.
// Instagram: @strychninberlin
About Mimi Scholz
Berlin based artist Mimi Scholz has her roots in traditional art,
illustration and animation and started to use the computer as an artistic tool,
when she was working for several film and design agencies post 2000. She has been working with Yasha Young since 2006,
and has taken part in numerous exhibitions, art fairs and collaborations worldwide.
Her big paintings are satirically poking fun at all cliches of female psyche,
sexuality and emotions by creating different layers of female characters and their idiosyncrasies,
wildly mixing genres like surrealism, pop art, fairy tail and mysticism into hyperactive sceneries.
// Instagram: @mimischolz
About Hera of Herakut
Jasmin Siddiqui a.k.a. HERA is a Berlin-based painter, muralist, illustrator and sculptor with roots in the graffiti
and street art genre. As part of the duo HERAKUT she has been traveling across the globe since 2004
painting large-scale murals, but also creating more intimate installations inside gallery, museum and art fair spaces,
as well as working in collaboration with humanitarian aid organizations on art programs for children
and underprivileged youth. A collection of her work can be found in the books
“Herakut – The Perfect Merge” and “After The Laughter – The 2nd book of Herakut”.
// Instagram: @hera_herakut
About Sandra Chevrier
Based in Montreal, Sandra produces work ranging over vastly fluctuating emotional enigmas and concepts
that have set the standard of our modern communication, exposing the limitations of our world;
our self-imposed expectations and the cages we have allowed to bar us from the fullness of life’s experience.
With work demanding to be dissected beyond its surface value, Chevrier‘s portraits are quite literally torn
between the fantastical heroics and iconography of comic books and the harsher underlying tragedy
of oppressed female identity and the exposed superficial illusion it conveys. // Instagram: @sandrachevrier